January 2003

High performance tyre display wins coveted award

Albert Smith Group has been awarded a prestigious Gold OMA Award. 

The Outstanding Merchandising Achievement Award was presented by Point-of-Purchase Advertising International (POPAI), in the category of Automotive Dealers Aftermarket – permanent category. The award recognises outstanding achievement in the design and manufacture of Goodyear High Performance Tyre display stands, which are sold throughout Goodyear’s retail arm, Goodyear Auto Service Centres (GASC). 

POPAI – The Point of Purchase Advertising International – was established in the early 1930’s in the USA.  It now has Chapters in North America (USA – Canada – Mexico), Europe (based in Paris with 15 X sub-country Chapters), Brazil, Argentina and of course, Australia & New Zealand. The local Chapter was established six (6) years ago and offers services to all companies involved in the “Point-of-Purchase Advertising Industry”.  This can and does, include Retailers, Brand Owners, Design Agencies and Producer/Supplier members. 

The Chapter’s inaugural ‘POP Marketing Awards’ Contest was held last year and is designed to recognize and reward “Excellence in Point-of-Purchase Marketing”! 

In this year’s contest, 120 X displays were entered across 23 classes of distribution, with only sixteen (16) being awarded Gold Status.  This makes each of these Awards extremely significant, as the competition was fierce and hard-fought, with displays being judged by teams of industry professionals from across a range of companies. 

POPAI Australia and New Zealand once again congratulate Albert Smith Signs and their client, GASC Division of Goodyear Tyre & Rubber for their Gold Award in the category of “Automotive Dealers and Aftermarket”. 

Tom Harris CEO POPAI Australia